Hollywood will always blow millions of dollars on advertisement for their flms. They want you to know as much as possible about their films so you can spend your money and go see. They'll put the poster of their film in your stores, a picture of it in your magazine, have its trailer pop up on youtube before seeing your video, and have it on your TV constantly. If they don't let you know how would you know about it. If the studio feels the film will do great it will do whatever it takes to make sure you know about it. Don't worry it is not some evil conspiracy by Hollywood it is that they believe without advertisement their is no chance for their movie to make money.
Above is an example of advertisement for the new Star Wars: the Force Awakens movie coming out. Above is an example of a tie-in advertisement. You see Walmart promoting Star Wars:The Force Awakens, and the film intern promoting Walmart. Stuff like this is used all the time to promote a movie that will be expected to be successful. If a movie is not expected to be successful it would never get promotion such as this.
However that is not the case for these movies. My blog is about the movies that were expected to be losers. The bums of the film industries. The movies that would get beat up and mangled and kicked to the side by critics and movie goers. The movies in my blog are about Sleeper Hits. Sleeper Hits are films that had a small opening or were poorly promoted or not promoted at all and went to receive huge mainstream success anyway. Some of the films went on to become cult classics and something that film critics always get caught off guard by. Sleeper hits to me are what the film industry is all about. It proves that the audience decides what movies will be considered successful purely on their entertainment and originality instead of on their advertisements. In my investigation and reading of the sleeper hits I wrote about I found most of them to be comedies. From that fact I can assume comedies are always a category that is tricky. It can either be a huge bust or a huge success depending on the audience. I focused on my favorite sleeper hit films and I wrote about what I enjoyed about them individually and its impact to its viewers.
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